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SEY
series first published: January 2001
It's Not For Everyone
The aim of the Search Engine Yearbook (SEY) series is to create a single search engine resource that really covers it all. Although written in plain English, novices often find the vastness of the information intimidating. The book is recommended for:
If you fall into any of the above categories (or
aspire to), the Search Engine Yearbook delivers excellent value
for money.
Table Of Contents
Don't Be Intimidated!
SEY 2004 was written from the ground up to be a true reference book. In the book you can click on any item in the Table Of Contents (TOC) to open the specific know-how you are interested in. Each page also has a link back to the TOC.
Easy Reading
The informal, non-technical writing style plus lots of cross-referencing means you can jump in at any point in the book without feeling like a math teacher in a modern art gallery. The book is written in plain English.
Reliable Information
There is a lot of conflicting advice out there about search engines and SEO. The book takes away the guesswork by differentiating clearly between "what we know for a fact" and "what we suspect". There is no hype. Only clear, honest instruction from people who make a living off search engines. The author, André le Roux, began researching search engines in 1997. The only contributors to SEY 2004 from outside Pandecta Magazine are Jill Whalen, Mike Grehan and Fredrick Marckini. You've probably come across these names before. They have all established themselves as true experts in the field.
90-Day, 100% Money-Back Guarantee
The Search Engine Yearbook 2004 comes with an unconditional, 100% money-back guarantee valid for 90 days. Download your copy and decide if it really delivers what YOU need. If it does not, one e-mail to andre@pandecta.com or to Pandecta Support (seysupport@pandecta.com) gets you a full and immediate refund. No questions asked.
Free Updates
For the duration of 2004, you will be able to get updates of this book at no charge. Simply send your order number to sey2004-updates@pandecta.com whenever you want an update. Be sure to put "ORDER NUMBER:" followed by your order number in the subject line. You will receive a reply containing a link to a special download page.
The Bottom Line
Search Engines really matter. When you cut away all the hype & bull, getting search engines right is the one thing that can make or break a web site. Search Engine Optimization is not rocket science. It's simply a matter of knowing what works and applying that knowledge. This book delivers that knowledge - in greater detail than any other book we know of.
Technical Information
The Search Engine Yearbook (SEY) is an electronic book published in PDF format. You'll need Acrobat Reader (free software) to open it. Downloading and using Acrobat Reader is not only free, but easy as well. If you do have trouble with it, our technical support will help you quickly sort it out - no charge.
The Price
Secure online ordering through CLICKBANK
The well-known & trusted ClickBank handles our online transactions. When you click the order button below, the rest of the transaction takes place in an encrypted environment on ClickBank's secure server. That means that your personal and credit card information is 100% safe. 
Thank you for stopping by. Remember, if you are not 100% convinced that this book delivers the kind of nitty-gritty search engine information that you need in your situation, one e-mail to me or to seysupport@pandecta.com gets you a full and immediate refund. No questions asked.
Get in touch. You can either email me directly or head over to the Search Engine Yearbook discussion forum.
André le Roux
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The
Search Engine Yearbook consists of only one
PDF file. It is not zipped or compiled into an EXE file, so
it's easy and safe to open and use - whether you're on a PC or a
Mac. 
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Review by Jill Whalen:
"Right on schedule as always, André le Roux has just uploaded his Search Engine Yearbook for 2004. I browsed through a review copy this morning, and it's as good as ever. If you love all things about search engines, SEO, SEM and whatever other acronyms are cropping up, you'll want a copy of this reference ebook.
At just $39.95, this monster 300 page guide is worth
every penny.
As always, André provides a money back guarantee and free updates
throughout the year."
Jill Whalen
What people said about SEY2003...
"Thanks Andre! What an absolutely brilliant publication. It's completely blown me away. It's helped to clarify in greater detail some of the things I already know and has answered many questions about things I wasn't sure about. One of these areas was search engine relationships. It has helped considerably with my ongoing studies of search engine marketing and SEO."
Kevin Pye
"Your work should be the substrate on which others build their knowledge and I am sure it will become the de facto standard for this area."
Fergal O'Byrne
www.fergalobyrne.com
"I am delighted with your work and you can quote me anytime. What I like most in SEY 2003 is that it gives a clear, down to earth picture of such a complicated matter. I'm anxious to get hold of SEY 2004!"
Tony Aidinis
Marketing Manager
Micrelec Electronics
"I haven't had a chance to read the whole thing (it's huge!), but I did read the entire section on search engine optimization and found nothing to disagree with. You know me -- if there *were* something I would have found it! "
Jill Whalen
"I'm very impressed with SEY 2003. This is my first SEY. I've scanned over almost the entire document and read in some interesting areas and already, only after one day, it has saved me a great amount of time and consultation fees. Very good work. You give a lot of information at a low price, have a good guarantee, and don't spam customers. This is the true spirit of the Internet."
Keith Rowland
"A great reference work covering the entire search
engine world, with three
excellent chapters on search engine optimization."
John Gaffney
I didn't think it was possible, but SEY 2003 is even better
than the 2002 edition. Much better. I am recommending SEY 2003 to all
the webmasters who host their sites on my servers.
Tom Cryar
"Dear
Andre,
Thanks
for your email. Yes, I'm loving your book - It downloaded fine. I'm a
real fledgling in this whole business - so though I had a better than
average understanding of search engines etc. it has been a great resource
for me because you so clearly lay out what is happening with all the search
engines, directories etc."
Linda Brown
"Just downloaded the book, after 10 minutes of scanning it looks excellent!"
PJ Worsfold
"Andre,
Yes, it downloaded easily, and I appreciate your inquiry and follow-up.
Your Search Engine Yearbook is so complete and informative that I could
not stop reading it clear through to page 150 at the first sitting. You
make
it easy to understand, yet go into depth on the various aspects of search
engine marketing. I found every page of it well worth the cost, and am
looking forward to finishing it as soon as possible. It will be a great
help to me with my new Pay Per Click management service. Again thank you.
Your book has even given me the courage to attempt moving beyond just
pay
per click, to trying the registration on a few of your recommended search
engines."
Nancy Houtz
I already began to study SEY and must say that it is a really good overview. More than only an overview :-) It contains very helpful details about the different engines and their ranking algorithms. For me personally it is very helpful to have the details about the different engines in one document. It must have been much work to collect all this information!?
Florian Röllig
Day one, read 50 pages, and after the first 10 pages I began to have a feeling my money was well spent. After 50 pages and scanning forward I knew it was money very well spent! Thanks for asking.
Alex R. Henkel
What people said about SEY2002...
"I am glad to have found your site (with Google) and will definitely be recommending you to my friends and colleagues in this field.
Thank you for opening a new door to me."
Steve Haire
"Your layout was excellent. Congratulations on a great design."
David Lawrence
"I am a seasoned marketing consultant, with specialties in Internet marketing and SEO... and I have seen just about everything out there.
I am REALLY pleasantly surprised ...definitely the best value on the Web.
And also surprised I haven't run across your name or Pandecta previously. If I recall I found you via a WebmasterWorld reference"
Ken Sink
"A great resource for webmasters who do a lot of the work themselves and want to learn more."
Larry Sullivan
"I just scanned the pages and I will certainly not demand a refund – good compendium."
Lucas Stober
"It's great... I appreciate the time you spend on gathering and consolidating the information.
It's definitely worth the money.
As a developer of e-business solutions, I also appreciate your website and service."
Druggan Svetic
"The
Search Engine Yearbook (SEY) is a cogent, well written, easy to
understand and authoritative reference work with numerous links to further
sources of key information. It is a must for any Internet marketer.
...These
guys at Pandecta stand out like dolphins in a sea of sharks..."
Nic Cary
"I really need someone else with expertise out there finding and evaluating search engines for me. As you well know, it is a gargantuan task.
I am fascinated by search engines but I simply do not have the time, knowledge or experience to do what you are doing.
Thanks for providing this valuable service."
Douglas Wright
