Pandecta LogoPandecta Title
E-Business HelpResourcesDesign Services
HOME >> Web Marketing Help
Electronic Light Newsletter


Bookmark us!

Partner Experiment

Electronic Light Newsletter

By André le Roux
Published by Pandecta Magazine

--- ISSUE # 29 June 12, 2003


1. About Electronic Light
2. Today's Sponsor
3. The Partner Experiment
4. List Info

--- 1. About Electronic Light

ElectronicLight has no schedule. It goes out whenever I know
something that might help you make more money or help you
understand e-business a little better.

--- 2. Today's Sponsor

The Search Engine Yearbook.
It's NOT for everyone
-- but then --
There are only 10 spots in the top 10...
Not everyone can win in the search engine game.

--- 3. The Partner Experiment

What's the secret to getting other people to sell your products?

1 - Give them fat commissions?
2 - Give them all the tools they need?
3 - Treat them like 'partners' rather that 'affiliates'?
4 - Find the RIGHT people to do the job?
5 - All of the above?

If you said "All of the above" then you and I are thinking the
same thing. There is a lot to running a successful affiliate

Fat Commissions

I saw an affiliate program yesterday offering 1% commission.


Even if I had nothing else to do I wouldn't sign up. Why bother?

So I decided to give Pandecta Partners (I call them 'partners'
rather than 'affiliates') 50% commission.

-- Then I got greedy and dropped it to 40%.
-- Then my brain came back from holiday and I made it 50% again.
-- But 51% sounds so much better, so I made it 51% :-)

The result after 2 weeks:
15 partners signed up, 0 partner sales so far...

All The Tools

I created a "Partner Section" - a kind of mini-site within the
Pandecta site where partners can download images and sales copy.
You can take a look even if you're not signed up:

Please tell me what you think (

'Partners' Rather Than 'Affiliates'

This is a tough one. I figure if you pay high commissions, give
them all the tools they need, treat them as individuals and are
available to them to answer their questions (personally), then
you are doing ok.

But I really want to get this part right.

I don't want just an affiliate program.

So here's the deal:

Tell me how I can make my partners feel more like PARTNERS and
I'll give you a free copy of me Search Engine Yearbook 2003
($30 value) - even if I don't use your suggestion.


The Right People

This is crucial.

I signed up for Ken Evoy's "5 Pillar Program" 3 years ago. I
have 150-odd affiliates under me - with 1 sale (that's 1 (one)
sale in 3 (three) YEARS!) between the lot of them. Most people
just don't know how.

So for my partner program I set out to find the right people.
Those legendary "Super Affiliates" who know exactly how. I found
instead the "Super Affiliate Generator" :-)

It's a program that helps you find them. I was so impressed by
it (while using it I kept thinking 'This is too easy!') that I
signed up for their affiliate program and wrote a review:


I'll keep you posted on how all this unfolds.



PS: About the ElectronicLight site, I found a new lamp supplier,
so it looks like I won't be throwing the site in the fire (or
selling it). I'll share some details in the next issue.

PPS: If you're not a Pandecta Partner yet, get onboard:

This article was first published in

To subscribe, send a blank e-mail to:
Read our privacy policy here





Contact Information
More about Pandecta
Free Book: Mother III
Search Engine Yearbook 2003
You Name It (e-book)
Ways To Make Money (e-book)
Business opportunity (SEY)
Write A Guest Article For Us


Small Business Ideas
Starting A Small Business
Finding Good Business Names
Finding Hungry Markets
Are You An Entrepreneur?
The Unique Buying Advantage
Online Presence Really A Must?
Ways To Make Money Online
Sell Products Online (Rule 2)
Market Research Tutorial
Developing A Marketing Plan
Do Affiliate Programs Work?
Super Affiliate Software Review
A Top Affiliate Program
Pandecta's Affiliate Sites
About C-Corporations
About S-Corporations
About Partnerships
About Sole Proprietorships
Business Insurance
Improving Conversion Ratio
Information Products How-To
Creating & Selling PDF Files
Free PDF Makers & PDF Tools
Customer Retention
Customer Profiling
Fire Your Bad Customers
Copywriting For The Web
Getting Published
Writing A Press Release
Internet Marketing Strategy
Free Sample Business Plan
Free Sample Business Letter
Web Marketing Resources
Free Internet Advertising
Offline Marketing Tips
Web Site Copywriting Article
Small Business Resources
Webmaster Resources
Why Many Dotcoms Go Bust
Best Business Tools Award
Top 20 Business Newsletters
Reviewed E-Business Books
The E-Business Checklist


Search Engine Dictionary
Search Engine Yearbook
Search Engine Optimization
Search Engine Listing
Top Search Engine Resources
Top Link Building Strategies
Effective Keyword Targeting
Generating Targeted Traffic
The Web Marketing Checklist
The SEO Checklist


Cartoon Logos: Right For You?
Shelf Logos: Worth A Look
How Much You Should Pay for a Logo
Business Logos - The #1 Pitfall
Business Logo Design Scams
More on Logo Design Services
About Cheap Logos


The Mother of all Search Engine Reference Books (Recently renamed "The Search Engine Yearbook Free Version".


Electronic Light (More info)
E-business know-how you can really use in your Internet business - FREE. Subscribe with a blank e-mail to

EnginePaper (More info)
Search engine know-how based on experience - not hearsay.
Subscribe with a blank e-mail to


Need a professional business logo? Get one from the Pandecta Magazine graphics team for under $100! Click here to view your business logo design options.


Learning Sign Language has never been easier. Download your free demo version of SignGenius and learn Sign Language today.:

Need professional hosting? A good hosting company can be hard to find, but finding one is super important in any online business. We use and highly recommend BlueHost.

One of the best ways to rise above the noise. Cartoon logos cost more, but they pay for themselves.

If you ever find yourself in Bloemfontein, South Africa, stay at the De Akker Guest House. More Details: De Akker


Google Algorithm
Free PDF Writers
Get More From ODP
Domain Name Hype
Get Your Article Published
The Customer's Language
Time Management Article
The Table Trick
PS Marketing
Personal Selling
The Price Experiment (part I)
The Price Experiment (part II)
Min. Clicks, Min. Tech. (I) (II) (III) (IV)
E-Business = Business
The Partner Experiment
The Exit Pop-Up
The Basics of Online Business

Don't Cloud Your Message



For more on search engines and SEO, visit

Feel free to browse Pandecta Magazine's experimental affiliate site, where we sell lamps & lights. For reports on how the site's doing as well as discussions on what works and what doesn't, please subscribe to the Electronic Light newsletter., Pandecta's experimental affiliate site: Homepage :: Ceiling Fans :: Bathroom Lighting :: Ceiling Lights & Fixtures :: Chandeliers :: Traditional Chandeliers :: Regular Chandeliers :: Crystal Chandeliers :: Modern Chandeliers :: Bowl Chandeliers :: Designer Lamps :: Desk Lamps :: Floor Lamps :: Lava Lamps :: Lighting Fixtures :: Outdoor Lights :: Pendant Lights :: Picture Lights :: Table Lamps :: Tiffany Floor Lamps :: Tiffany Lamps :: Track Lighting :: Wall Lamps

© COPYRIGHT 1997-2010,
All rights reserved. All content on the web site is © copyright and may not be reproduced for any purpose without written consent from "Pandecta", "ElectronicLight", "ChairBay", "Search Engine Dictionary" and "Search Engine Yearbook" are trademarks of Use of this site indicates unconditional acceptance of the disclaimer.
God 1st