Pandecta LogoPandecta Title
E-Business HelpResourcesDesign Services
HOME >> Marketing >> Link Building Strategies
4 Top Link Building Strategies

 

Bookmark us!


TOP LINK BUILDING STRATEGIES THAT HAVE WORKED FOR US
By André le Roux, author of the Search Engine Yearbook

This article assumes you already know that link building is crucial in SEO and looks at link building strategies that I have used to increase the link popularity of this site.

LINK BUILDING STRATEGIES: #1
Content Was, Is And Will Always Be KING

Most of the inbound links to this site just "happened" - without any work on my part.

Well, that's a big, fat lie.

There was no direct link building effort from my side, but lots of work done to make this site the kind of resource people want to link to. When you build a quality resource, link building becomes unecessary. People want to (and do) link to quality sites.

There is a hard way and an easy way...

The hard way:

Pick a very broad topic - like e-commerce - and try to build a quality resource that tells visitors all about how e-commerce works. Then work your b*tt off for 5 years or more. Eventually people will start linking to your site.

Ok, we're not doing that. Here is...

The easy way.

Find a niche where you can be number one. I know you've heard this before, but listen closely. Everyone is talking about finding a niche because it really does work.

Example:

The last 100-or-so pages in my Search Engine Yearbook is a glossary of commonly used search engine terms. I kept adding words as I wrote the book and soon my glossary was more comprehensive than any other glossary of search engine terms on the Net. It hit me that this was a niche - and a good one at that - so I converted it to HTML and uploaded the whole thing to www.searchenginedictionary.com.

Did it work?

Did it ever! Within one month of announcing the site on a couple of search engine discussion forums, I had four links from .edu domains (which generally have high PageRanks), one link from Yahoo (and I didn't even submit to Yahoo), one from the About.com Web Search directory and many "smaller" links from other sites.

The bottom line is: We are all experts at something. Find a niche in your area of expertise and GO for it. If you are willing to do the work and give it away for free, your link building days will be over.

LINK BUILDING STRATEGIES: #2
Reciprocal Links

Reciprocal linking or link swops is one of the oldest and most widely advocated of link building strategies, but - in my experience - not worth the effort.

For it to be effective, you should only swop links with on-topic sites that already have many inbound links.

The problem is that the people who run these high-popularity sites have been around the block. They know to limit outbound links and are not eager to swop links with anybody - especially small-timers like you and me ;-)

The thing is: When you have so few inbound links that you have to go ask people to swop links with you, you just don't have enough link popularity to make the offer appealing to them. When you have enough inbound links to make it appealing, they'll start coming to you... and you'll show them the door. No way you're passing your hard-earned link popularity on to them, right?

Besides, search engines - and notably Google - warn webmasters not to exchange links for the sole purpose of increasing link popularity.

LINK BUILDING STRATEGIES: #3
Awards

There are many search engine "experts" out there who will tell you not to bother with awards.

They are all wrong.

If you do it right, giving awards can give your link popularity an enourmous boost.

How do you do it "right"?

1. Do it properly. If you hand out "cool site" awards to everyone who'll put your gold-cup award image on their sites, you'll just give yourself a bad name. Your award image has to really stand out and should be given ONLY to sites that really stand out.

2. Many people (I'm one of them) will put the award image up without linking to your site. That just wastes your time. If they're not linking to you there's no point. The solution is work the phrase "Click here to verify" right into the award image. That way they won't put it up without linking to your site.

3. The link should of course not be to your homepage. You have to have an awards page that lists the sites that received the award. On the bottom of the page you can place a JavaScript back button so people can return to the site they came from after "verifying the award. (Remember, the award is about getting the inbound link, not about getting visitors - not directly anyway).

4. When you find a site you want to give an award to, see if they already have awards up and how they're displayed. Match that format. If they, for example, paste a little review next to each award image, they won't add yours if you just send them the image.

LINK BUILDING STRATEGIES: #4
Licensing Content

Although this could be a lot of work, the pay-off might be worth it. Be warned though, if your writing skills are only ok - like mine - this one might be a waste of your time.

I don't write articles for syndication. There are too many writers out there who are better at writing than I'll ever be.

LINK BUILDING STRATEGIES: Bottom Line

Ok, so which of these do I actually use myself?

Glad you asked.

I choose to build content. Just that.

Oh, you wanted a qualified answer? Ok, I use strategy #1 exclusively because there are only so many hours in a lifetime and only so many of those hours that I'm willing to dedicate to link building. So I want the link building strategy with the highest return on investment. I'd rather spend the rest of my time on other marketing tasks - like monitoring and improving my ad campaigns.

 

 

 

 

MAIN PAGES
ON THIS SITE

Homepage
Blog
Contact Information
More about Pandecta
Free Book: Mother III
Search Engine Yearbook 2003
You Name It (e-book)
Ways To Make Money (e-book)
Business opportunity (SEY)
Write A Guest Article For Us

E-BUSINESS
KNOW-HOW

Small Business Ideas
Starting A Small Business
Finding Good Business Names
Finding Hungry Markets
Are You An Entrepreneur?
The Unique Buying Advantage
Online Presence Really A Must?
Ways To Make Money Online
Sell Products Online (Rule 2)
Market Research Tutorial
Developing A Marketing Plan
Do Affiliate Programs Work?
Super Affiliate Software Review
A Top Affiliate Program
Pandecta's Affiliate Sites
About C-Corporations
About S-Corporations
About Partnerships
About Sole Proprietorships
Business Insurance
Improving Conversion Ratio
Information Products How-To
Creating & Selling PDF Files
Free PDF Makers & PDF Tools
Customer Retention
Customer Profiling
Fire Your Bad Customers
Copywriting For The Web
Getting Published
Writing A Press Release
Internet Marketing Strategy
Free Sample Business Plan
Free Sample Business Letter
Web Marketing Resources
Free Internet Advertising
Offline Marketing Tips
Web Site Copywriting Article
Small Business Resources
Webmaster Resources
Why Many Dotcoms Go Bust
Best Business Tools Award
Top 20 Business Newsletters
Reviewed E-Business Books
The E-Business Checklist

SEARCH ENGINE
KNOW-HOW

Search Engine Dictionary
Search Engine Yearbook
Search Engine Optimization
Search Engine Listing
Top Search Engine Resources
Top Link Building Strategies
Effective Keyword Targeting
DMOZ (ODP) Tips
Generating Targeted Traffic
The Web Marketing Checklist
The SEO Checklist

GRAPHIC DESIGN & BRANDING
KNOW-HOW

Cartoon Logos: Right For You?
Shelf Logos: Worth A Look
How Much You Should Pay for a Logo
Business Logos - The #1 Pitfall
Business Logo Design Scams
More on Logo Design Services
About Cheap Logos

FREE SEARCH
ENGINE BOOK

The Mother of all Search Engine Reference Books (Recently renamed "The Search Engine Yearbook Free Version".

FREE
NEWSLETTERS

Electronic Light (More info)
E-business know-how you can really use in your Internet business - FREE. Subscribe with a blank e-mail to electronic_light-subscribe@topica.com

EnginePaper (More info)
Search engine know-how based on experience - not hearsay.
Subscribe with a blank e-mail to send-ep-subscribe@topica.com

BUSINESS
LOGO DESIGNS

Need a professional business logo? Get one from the Pandecta Magazine graphics team for under $100! Click here to view your business logo design options.

SPONSORED LINKS
(OFF-SITE)

1. SIGN LANGUAGE SOFTWARE
Learning Sign Language has never been easier. Download your free demo version of SignGenius and learn Sign Language today.:
SignGenius.com

2. GOOD WEB HOSTING
Need professional hosting? A good hosting company can be hard to find, but finding one is super important in any online business. We use and highly recommend BlueHost.

3. CARTOON LOGOS
One of the best ways to rise above the noise. Cartoon logos cost more, but they pay for themselves. CartoonBall.com

4. GUEST HOUSE, BLOEMFONTEIN B&B
If you ever find yourself in Bloemfontein, South Africa, stay at the De Akker Guest House. More Details: De Akker

FEATURED
ARTICLES

Google Algorithm
Free PDF Writers
Get More From ODP
Domain Name Hype
Get Your Article Published
The Customer's Language
Time Management Article
The Table Trick
PS Marketing
Personal Selling
The Price Experiment (part I)
The Price Experiment (part II)
Min. Clicks, Min. Tech.
ElectronicLight.com (I)
ElectronicLight.com (II)
ElectronicLight.com (III)
ElectronicLight.com (IV)
E-Business = Business
The Partner Experiment
The Exit Pop-Up
The Basics of Online Business

Don't Cloud Your Message

 

 
 

For more on search engines and SEO, visit www.SearchEngineYearbook.com.

Feel free to browse Pandecta Magazine's experimental affiliate site, ElectronicLight.com where we sell lamps & lights. For reports on how the site's doing as well as discussions on what works and what doesn't, please subscribe to the Electronic Light newsletter.

ElectronicLight.com, Pandecta's experimental affiliate site: Homepage :: Ceiling Fans :: Bathroom Lighting :: Ceiling Lights & Fixtures :: Chandeliers :: Traditional Chandeliers :: Regular Chandeliers :: Crystal Chandeliers :: Modern Chandeliers :: Bowl Chandeliers :: Designer Lamps :: Desk Lamps :: Floor Lamps :: Lava Lamps :: Lighting Fixtures :: Outdoor Lights :: Pendant Lights :: Picture Lights :: Table Lamps :: Tiffany Floor Lamps :: Tiffany Lamps :: Track Lighting :: Wall Lamps

© COPYRIGHT 1997-2010, Pandecta.com.
All rights reserved. All content on the Pandecta.com web site is © copyright Pandecta.com and may not be reproduced for any purpose without written consent from Pandecta.com. "Pandecta", "ElectronicLight", "ChairBay", "Search Engine Dictionary" and "Search Engine Yearbook" are trademarks of Pandecta.com. Use of this site indicates unconditional acceptance of the disclaimer.


 
Pandecta.com
God 1st