Pandecta LogoPandecta Title
E-Business HelpResourcesDesign Services
HOME >> E-Business >> Info Products
Information Products

 

Bookmark us!

A FREE TURORIAL ON CREATING AND SELLING YOUR OWN INFORMATION PRODUCTS

IN THIS TUTORIAL:

This page:
1. What information products are
2. Why information products are great for the Net
3. Different kinds for information products
4. Information products and perceived value
Next page:
5. How to create your own information products
6. How to sell information products

1
WHAT INFORMATION PRODUCTS ARE

Strictly speaking, information products include all books, reports etc. In the Internet context, the term refers to electronically deliverable, knowledge-based products.

Information products are also referred to as "digital goods" and "knowledge-based goods".

If it delivers knowledge and you can e-mail it to the customer or offer it as a downloadable file, then it qualifies as an information product.

While you read this tutorial, download "The Mother of all Search Engine Reference Books". It's an e-book that we're giving away as part of a promotional campaign and a good example of an information product. Click here to download your copy.

So information products are files on your hard drive that you send out electronically. Tutorials, e-books etc.

2
WHY INFORMATION PRODUCTS ARE GREAT FOR THE NET

  • Information products can be created with little or no money. When I started I paid for a domain, hosting and a copy of Acrobat so I could make PDF files. That's it.

  • Information products can be reproduced in any quantity - it is as simple as copying a file. Even if you sell a million copies, production costs stay zero.

  • With information products, inventory and the problems around keeping an inventory are completely eliminated.

  • With information products, shipping costs and problems around shipping are completely eliminated.

  • Because it is delivered electronically, the time-lapse between purchase and delivery is neglegable.

These advantages are enormous - and they can give you the edge you need to make your business a success.

Hard goods have to be manufactured from raw materials using machienery. You'll probably have to hire someone to oversee the production. You'd have to have a system for keeping inventory - and again someone to run that. You'd have to ship the products - with someone to oversee that - or outsource the shipping function to someone else. These overheads make it difficult to be competitive.

Information products are cheap, easy, convenient and fast. The kind of thing you can create and sell all by yourself.

3
DIFFERENT KINDS OF INFORMATION PRODUCTS

  • E-books
  • E-zines & newsletters
  • Reports & research data
  • Tutorials, courses & help files.

4
INFORMATION PRODUCTS AND PERCEIVED VALUE

The major disadvantage of information products lies in its perceived value - in other words what the customer thinks it is worth before she buys it.

If it's a real book, she knows that it probably wouldn't get published if it were no good. She knows it has been spell-checked. With an e-book, these assurances are not there. Anyone can slap an e-book together and offer it for sale.

She also ends up with some data on her hard drive - not a book in her hands. People simply like to hold things they buy. Many people shop to feel better.

There are a couple of effective ways to add to the perceived value of information products.

You could reassure your potential customer by showing testimonials from happy customers, by offering a free download of part 1 while offering part 2 & 3 for sale, by offering a full, money-back guarantee etc.

You can also add to the perceived value of information products by increasing the price. Every product has a level of price resistance. The ideal is to find yours by experimenting and then set is just below that mark. Don't make the mistake of pricing low because production cost is zero. Price it according to the benefits it provides.

Now let's look at how to create your own information products.
That's on page 2 >>

 

 

 

MAIN PAGES
ON THIS SITE

Homepage
Blog
Contact Information
More about Pandecta
Free Book: Mother III
Search Engine Yearbook 2003
You Name It (e-book)
Ways To Make Money (e-book)
Business opportunity (SEY)
Write A Guest Article For Us

E-BUSINESS
KNOW-HOW

Small Business Ideas
Starting A Small Business
Finding Good Business Names
Finding Hungry Markets
Are You An Entrepreneur?
The Unique Buying Advantage
Online Presence Really A Must?
Ways To Make Money Online
Sell Products Online (Rule 2)
Market Research Tutorial
Developing A Marketing Plan
Do Affiliate Programs Work?
Super Affiliate Software Review
A Top Affiliate Program
Pandecta's Affiliate Sites
About C-Corporations
About S-Corporations
About Partnerships
About Sole Proprietorships
Business Insurance
Improving Conversion Ratio
Information Products How-To
Creating & Selling PDF Files
Free PDF Makers & PDF Tools
Customer Retention
Customer Profiling
Fire Your Bad Customers
Copywriting For The Web
Getting Published
Writing A Press Release
Internet Marketing Strategy
Free Sample Business Plan
Free Sample Business Letter
Web Marketing Resources
Free Internet Advertising
Offline Marketing Tips
Web Site Copywriting Article
Small Business Resources
Webmaster Resources
Why Many Dotcoms Go Bust
Best Business Tools Award
Top 20 Business Newsletters
Reviewed E-Business Books
The E-Business Checklist

SEARCH ENGINE
KNOW-HOW

Search Engine Dictionary
Search Engine Yearbook
Search Engine Optimization
Search Engine Listing
Top Search Engine Resources
Top Link Building Strategies
Effective Keyword Targeting
DMOZ (ODP) Tips
Generating Targeted Traffic
The Web Marketing Checklist
The SEO Checklist

GRAPHIC DESIGN & BRANDING
KNOW-HOW

Cartoon Logos: Right For You?
Shelf Logos: Worth A Look
How Much You Should Pay for a Logo
Business Logos - The #1 Pitfall
Business Logo Design Scams
More on Logo Design Services
About Cheap Logos

FREE SEARCH
ENGINE BOOK

The Mother of all Search Engine Reference Books (Recently renamed "The Search Engine Yearbook Free Version".

FREE
NEWSLETTERS

Electronic Light (More info)
E-business know-how you can really use in your Internet business - FREE. Subscribe with a blank e-mail to electronic_light-subscribe@topica.com

EnginePaper (More info)
Search engine know-how based on experience - not hearsay.
Subscribe with a blank e-mail to send-ep-subscribe@topica.com

BUSINESS
LOGO DESIGNS

Need a professional business logo? Get one from the Pandecta Magazine graphics team for under $100! Click here to view your business logo design options.

SPONSORED LINKS
(OFF-SITE)

1. SIGN LANGUAGE SOFTWARE
Learning Sign Language has never been easier. Download your free demo version of SignGenius and learn Sign Language today.:
SignGenius.com

2. GOOD WEB HOSTING
Need professional hosting? A good hosting company can be hard to find, but finding one is super important in any online business. We use and highly recommend BlueHost.

3. CARTOON LOGOS
One of the best ways to rise above the noise. Cartoon logos cost more, but they pay for themselves. CartoonBall.com

4. GUEST HOUSE, BLOEMFONTEIN B&B
If you ever find yourself in Bloemfontein, South Africa, stay at the De Akker Guest House. More Details: De Akker

FEATURED
ARTICLES

Google Algorithm
Free PDF Writers
Get More From ODP
Domain Name Hype
Get Your Article Published
The Customer's Language
Time Management Article
The Table Trick
PS Marketing
Personal Selling
The Price Experiment (part I)
The Price Experiment (part II)
Min. Clicks, Min. Tech.
ElectronicLight.com (I)
ElectronicLight.com (II)
ElectronicLight.com (III)
ElectronicLight.com (IV)
E-Business = Business
The Partner Experiment
The Exit Pop-Up
The Basics of Online Business

Don't Cloud Your Message

 

 
 

For more on search engines and SEO, visit www.SearchEngineYearbook.com.

Feel free to browse Pandecta Magazine's experimental affiliate site, ElectronicLight.com where we sell lamps & lights. For reports on how the site's doing as well as discussions on what works and what doesn't, please subscribe to the Electronic Light newsletter.

ElectronicLight.com, Pandecta's experimental affiliate site: Homepage :: Ceiling Fans :: Bathroom Lighting :: Ceiling Lights & Fixtures :: Chandeliers :: Traditional Chandeliers :: Regular Chandeliers :: Crystal Chandeliers :: Modern Chandeliers :: Bowl Chandeliers :: Designer Lamps :: Desk Lamps :: Floor Lamps :: Lava Lamps :: Lighting Fixtures :: Outdoor Lights :: Pendant Lights :: Picture Lights :: Table Lamps :: Tiffany Floor Lamps :: Tiffany Lamps :: Track Lighting :: Wall Lamps

© COPYRIGHT 1997-2010, Pandecta.com.
All rights reserved. All content on the Pandecta.com web site is © copyright Pandecta.com and may not be reproduced for any purpose without written consent from Pandecta.com. "Pandecta", "ElectronicLight", "ChairBay", "Search Engine Dictionary" and "Search Engine Yearbook" are trademarks of Pandecta.com. Use of this site indicates unconditional acceptance of the disclaimer.


 
Pandecta.com
God 1st