Pandecta LogoPandecta Title
E-Business HelpResourcesDesign Services
HOME >> Customer Profiling Tutorial
Customer Profiling

 

Bookmark us!

Pandecta's Guide To Accurate Customer Profiling

CUSTOMER PROFILING IS ABOUT UNDERSTANDING YOUR CUSTOMER

Do you speak your customer's language?

There's a lot of hype around the importance of customer profiling. That's because customer profiling really is one of the big differences between Internet companies that make money and the ones that don't.

Pay close attention.

Even if all your customers are English-speaking westerners from
more or less the same demographic, they don't use a standard
language. Each industry has its own language. In fact, wherever people form a group, an identity culture evolves which includes a unique jargon.

To reach them, you have to talk to THEM - not to a random crowd.

The sooner you use their language in your marketing efforts, the sooner you become part of the group. Don't underestimate the importance of this. When you use the words your customer uses - in the way she uses them - you gain trust. On the Net, trust is gold.

3 EASY TECHNIQUES FOR CUSTOMER PROFILING

1
Read any and all customer feedback attentively. Do they call it a widget or a gizmo? Take notes.

2
Subscribe to newsletters that target your audience. If "WSP" is a buzzword in your industry, you'd better find out what it means.

3
Attend conferences & trade shows whenever possible. Face to face is still the best way to familiarize yourself with the attitudes and values of the people in your industry.

CUSTOMER PROFILING & PICTURING YOUR CUSTOMER

Ok, let's get serious about customer profiling

Write down key attributes of your ideal / typical customer based on the following:

  • Income range
  • Age
  • Sex

Next, try to picture your customer in her office.

  • Is she a real go-getter with not a minute to waste?
  • Maybe she's short on self-confidence and needs reassurance.
  • Bossy?
  • Outgoing?
  • Gullable?

This is doable.

Let's do an example:

Say you're selling a book on dieting the right way. There's no specific income or age range here. Your customer is determined to loose weight, but demoralized. She has tried 10 diets in as many months with no results. She's not easily impressed. You'll have to prove your claims. She's skeptical even when you offer proof, so a money-back guarantee will help a lot. But the most important thing about this customer is that she wants to look and feel good. Speak to her emotions. She does not care about the chemical composition of the product. Don't go there. She just wants to fit into her jeans again.

Another example:

Most of the content & products we produce here at Pandecta Magazine are aimed at Net-savvy entrepreneurs. I'm guessing that you have a web site and are either selling from it or planning to do so in the near future. You know that there's a lot of absolute garbage on the Net, so you probably scan through web sites. We write our sales copy specifically to be scanned with lots of descriptive headlines that gives you a summary of the content of the page. Our Search Engine Yearbook is an excellent example of a customer-oriented product. It's an e-book that really sets a new standard in fast navigation and supreme usability. It was built around our target customer's needs - and the feedback we're getting indicates that we got it right.

THE BOTTOM LINE ON CUSTOMER PROFILING

From experience I know - if you spend time on customer profiling, you'll make more money. Don't make the mistake of thinking you are your own ideal customer. Chances are that you are not.

This article is © Copyright, Pandecta Magazine. Want to reproduce this article on your site / in your newsletter? You can, as long as you (1) copy everything from the green title above up to and including this notice and (2) don't - apart from formatting - change any of it.

 

 

MAIN PAGES
ON THIS SITE

Homepage
Blog
Contact Information
More about Pandecta
Free Book: Mother III
Search Engine Yearbook 2003
You Name It (e-book)
Ways To Make Money (e-book)
Business opportunity (SEY)
Write A Guest Article For Us

E-BUSINESS
KNOW-HOW

Small Business Ideas
Starting A Small Business
Finding Good Business Names
Finding Hungry Markets
Are You An Entrepreneur?
The Unique Buying Advantage
Online Presence Really A Must?
Ways To Make Money Online
Sell Products Online (Rule 2)
Market Research Tutorial
Developing A Marketing Plan
Do Affiliate Programs Work?
Super Affiliate Software Review
A Top Affiliate Program
Pandecta's Affiliate Sites
About C-Corporations
About S-Corporations
About Partnerships
About Sole Proprietorships
Business Insurance
Improving Conversion Ratio
Information Products How-To
Creating & Selling PDF Files
Free PDF Makers & PDF Tools
Customer Retention
Customer Profiling
Fire Your Bad Customers
Copywriting For The Web
Getting Published
Writing A Press Release
Internet Marketing Strategy
Free Sample Business Plan
Free Sample Business Letter
Web Marketing Resources
Free Internet Advertising
Offline Marketing Tips
Web Site Copywriting Article
Small Business Resources
Webmaster Resources
Why Many Dotcoms Go Bust
Best Business Tools Award
Top 20 Business Newsletters
Reviewed E-Business Books
The E-Business Checklist

SEARCH ENGINE
KNOW-HOW

Search Engine Dictionary
Search Engine Yearbook
Search Engine Optimization
Search Engine Listing
Top Search Engine Resources
Top Link Building Strategies
Effective Keyword Targeting
DMOZ (ODP) Tips
Generating Targeted Traffic
The Web Marketing Checklist
The SEO Checklist

GRAPHIC DESIGN & BRANDING
KNOW-HOW

Cartoon Logos: Right For You?
Shelf Logos: Worth A Look
How Much You Should Pay for a Logo
Business Logos - The #1 Pitfall
Business Logo Design Scams
More on Logo Design Services
About Cheap Logos

FREE SEARCH
ENGINE BOOK

The Mother of all Search Engine Reference Books (Recently renamed "The Search Engine Yearbook Free Version".

FREE
NEWSLETTERS

Electronic Light (More info)
E-business know-how you can really use in your Internet business - FREE. Subscribe with a blank e-mail to electronic_light-subscribe@topica.com

EnginePaper (More info)
Search engine know-how based on experience - not hearsay.
Subscribe with a blank e-mail to send-ep-subscribe@topica.com

BUSINESS
LOGO DESIGNS

Need a professional business logo? Get one from the Pandecta Magazine graphics team for under $100! Click here to view your business logo design options.

SPONSORED LINKS
(OFF-SITE)

1. SIGN LANGUAGE SOFTWARE
Learning Sign Language has never been easier. Download your free demo version of SignGenius and learn Sign Language today.:
SignGenius.com

2. GOOD WEB HOSTING
Need professional hosting? A good hosting company can be hard to find, but finding one is super important in any online business. We use and highly recommend BlueHost.

3. CARTOON LOGOS
One of the best ways to rise above the noise. Cartoon logos cost more, but they pay for themselves. CartoonBall.com

4. GUEST HOUSE, BLOEMFONTEIN B&B
If you ever find yourself in Bloemfontein, South Africa, stay at the De Akker Guest House. More Details: De Akker

FEATURED
ARTICLES

Google Algorithm
Free PDF Writers
Get More From ODP
Domain Name Hype
Get Your Article Published
The Customer's Language
Time Management Article
The Table Trick
PS Marketing
Personal Selling
The Price Experiment (part I)
The Price Experiment (part II)
Min. Clicks, Min. Tech.
ElectronicLight.com (I)
ElectronicLight.com (II)
ElectronicLight.com (III)
ElectronicLight.com (IV)
E-Business = Business
The Partner Experiment
The Exit Pop-Up
The Basics of Online Business

Don't Cloud Your Message

 

 
 

For more on search engines and SEO, visit www.SearchEngineYearbook.com.

Feel free to browse Pandecta Magazine's experimental affiliate site, ElectronicLight.com where we sell lamps & lights. For reports on how the site's doing as well as discussions on what works and what doesn't, please subscribe to the Electronic Light newsletter.

ElectronicLight.com, Pandecta's experimental affiliate site: Homepage :: Ceiling Fans :: Bathroom Lighting :: Ceiling Lights & Fixtures :: Chandeliers :: Traditional Chandeliers :: Regular Chandeliers :: Crystal Chandeliers :: Modern Chandeliers :: Bowl Chandeliers :: Designer Lamps :: Desk Lamps :: Floor Lamps :: Lava Lamps :: Lighting Fixtures :: Outdoor Lights :: Pendant Lights :: Picture Lights :: Table Lamps :: Tiffany Floor Lamps :: Tiffany Lamps :: Track Lighting :: Wall Lamps

© COPYRIGHT 1997-2010, Pandecta.com.
All rights reserved. All content on the Pandecta.com web site is © copyright Pandecta.com and may not be reproduced for any purpose without written consent from Pandecta.com. "Pandecta", "ElectronicLight", "ChairBay", "Search Engine Dictionary" and "Search Engine Yearbook" are trademarks of Pandecta.com. Use of this site indicates unconditional acceptance of the disclaimer.


 
Pandecta.com
God 1st