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Read this article BEFORE you order logo design services. It will probably save you hundreds of dollars, buckets of time and a ****load of frustration.

By André le Roux

So, you want to stand out...

The majority of "firms" that offer logo design services consist of one designer - working from his/her basement. If you're lucky, the one you pick might be over 18.

It's not really that hard to pick the fly-by-night logo designers from the pros.

Every logo design site (that I know of) has a "portfolio" or "examples of past work" or similar page - like the examples page on That's the first page you want to visit.

What to look for

Being creative is much harder when you work alone. The one-person design firm's portfolio will consist of logos that are all more or less in the same style.

The more variation the better.

Variation means that they probably pay attention to the character of the client's company and try to reflect that in the logo design.

I've been criticized for asking questions like "What do you do/What do you sell?" from our customers. The thing is that, without that information, the logo will probably just fade away into a sea of similar logos - no matter how pretty it is!

I need that in 300dpi please :-)

You cannot copy your logo design from your web site, paste it on the business card you made and print it.

Well, you can, but it will look like you just copied it from your web site, pasted it on your business card and printed it.

It amazes me that there are people who offer logo design services that either don't care if their clients have a 300dpi (for printing) version of the logo or don't know that they need a 300dpi version for printing.

Ideally your logo designer should give you the original file (in Corel / Adobe Illustrator etc. format) as well. In the real world however, most new logo owners design and print their own business cards, letterheads etc. For that you need a 300dpi (or greater) version of the logo.

Dpi stans for dots per inch. It refers to the density of the print. The more the better. Web images are 72dpi.

Our policy at Biz-Logo is to give the client all the web and printing formats that he/she needs - and then to supply the logo in additional formats/sizes if the client ever asks for it.

Ok, on to the shameless self promotion:

At we offer:

  1. Unlimited drafts - we keep at it until you are 100% happy.
  2. An unconditional money-back guarantee.
  3. Turnaround of 24 to 72 hours - depending on the logo package you select
  4. Fanatical support. If you need your logo in a different format or size or on a different background etc. (even if it's 10 years from now), we'll send you what you need and it won't cost you a penny. homepage logo portfolio pre-designed logos (each sold only once)

Thanks for reading.

If you have questions about business logo design services, please drop me a line. I'll answer questions as my time allows.

André le Roux
Owner, Pandecta Magazine,




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