Knowing your competitors, if you were in the market for what you sell, would you buy it from you or from a competitor who sells it cheaper or who does it better?
I used to do cartoon characters. Mascots and such. Then I found a guy from Spain who does it better (a lot better) and he charges about 80% of my price. Sigh. New benchmark. Now I need to either lift my game or get out of the cartoon business. No good trying to sell something when you know your client/customer can get it better/cheaper elsewhere. It will just make you miserable. It’s so much more fulfilling when you know that you are #1 – and the selling part gets easier too.