Doing some familiar, repetitive task can be a really comfortable, reassuring place to be. Checking emails, checking Twitter, adding products to your web site. It’s like working in a factory.
You’re busy. You’re Working.
These tasks come with a shine of usefulness, but rarely make a meaningful contribution to the direction or growth of your business. If your business is growing, these tasks will not make it grow any faster – nor any slower. If you business is declining, these tasks won’t save it. You can’t keep doing the same thing and expect different results. If what you are doing now isn’t getting you to where you want to be it may be time for brave work.