When supply exceeds demand – as it does for online design services – we all look for ways to offer more for less. One easy way is to give the client more than what you promise to give. Promise 3 concept designs and routinely deliver 4.
But what if that becomes the norm?
What if everyone does it?
What if the client becomes so pampered that she expects over-delivery?
Over-delivering means putting a muzzle on greed. Really putting the client first rather than just saying it in a slogan. Few succeed because, in a crowded marketplace, the temptation is to milk every client for every possible penny. Few have the guts to over-deliver in tough times, so over-delivery remains rare even in a crowded marketplace.