Tiger, Tiger

“Tiger, tiger, burning bright, in the forests of the night,”
William Blake.

The scientific way of defining a tiger through DNA is more useful for scientific analysis, but it robs us of the -||TIGER||- that William Blake sees. As designers (and perhaps as humans) we should be less eager to accept the modern, scientific mode of thinking about the world. There is more to it. There is a side of art, business and religion that scientific thinking does not permit us to see. Perhaps there is a side of science that scientific thinking does not permit us to see.

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