The next big thing will probably have to get two things right:
1. It will have to include people who are not Internet or computer savvy. Right now the Internet business sphere is still predominantly by and for nerds. Call them intellectuals if you like. I’m not talking about Hotmail users or the average receptionist who knows how to use Facebook, but the relatively few who actively buy and sell online.
2. It will have to refer to the Facebook way of doing things. It does not have to be a social networking gizmo, but it has to make sense to the Facebook user. Whether we like Facebook or not, people know it and understand it. If the next big thing is going to pull the masses, the next big thing must “feel” like Facebook.