Or at least dying.
In the early days of the Internet we produced crap and wrestled it to the top of the search engines.
Build it and they will come. If it’s worthy, the Internet will push it to the top. And they WILL come.
It’s a bright new day. Thanks to advances in search algorithms and social media we can now all get back to what we do well and stop worrying about how we will get it seen. I am done with “SEO”.