Seamless Perfection

Does not exist in this world. Your sites/systems will never be seamless or perfect, but you can use seams and imperfections to your advantage. Those are opportunities for your support staff to deliver a personal service. Done right, that service can exceed the client’s expectation of perfection.

Seen from another angle, personal service is a requirement for perfection – and imperfections create an excellent opportunity for personal service.

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