Pixel Real Estate

The reality of logo design post 1995 is that your creations must work on the web, in pixels, even if the client insists that the logo will only be used in print. Somebody, somewhere will scan it and post it some place on the Net.

So you need to contend with pixel real estate. It’s like building a logo with Lego blocks. If you have only so much space, you can only have so much detail. Conversely, the amount of detail dictates the minimum allowable web size for the logo – in other words how small you can make it before pixels become flooded with more visual information than they can convey. The simpler the logo, the smaller you can make it.

A glaring problem in logo design today is an apparent ignorance of this limitation. Designers (or more likely their clients) insist on more intricacy than the final display size allows.

I’m not sure what the solution is. Do we resort to designing favicon-style logos (If it works as a 16 x 16 pixel favicon, it should be good for the web.) or do we prescribe minimum pixel dimensions when a logo project is finalized?

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