Logo Search Keywords

I pulled some stats from our Biz-Logo.com site today. Here are the 100 most searched for keywords on the site, each with the number of searches:

1. globe 15259
2. business 6416
3. company logo 4212
4. company logos 3672
5. ss logo 3653
6. business logo 3540
7. e design logo 3368
8. M Design 3365
9. construction 3355
10. bus logo 3340
11. a company 3324
12. g logos 3318
13. g logo 3240
14. LOGO M 3234
15. logo U 3232
16. m company logo 3225
17. business logos 3220
18. mp logo 3213
19. letter logos 3176
20. ny logos 3166
21. c d logo 3164
22. logo 3161
23. logo d 3124
24. logo h 2959
25. medical 2940
26. sign company 2890
27. r o logos 2863
28. design logo 2845
29. company 2769
30. s logo 2729
31. r g logo 2727
32. p design 2684
33. r o logo 2679
34. logo o 2665
35. financial 2631
36. IT company 2521
37. real estate 2489
38. AT Logos 2469
39. design logos 2459
40. it 2456
41. it logos 2417
42. consulting 2392
43. logo t 2382
44. m b logos 2382
45. busines 2381
46. a logos 2379
47. star 2340
48. logo P 2305
49. SE logo 2262
50. logo f 2242
51. it logo 2092
52. Ti logo 2059
53. F logo 2041
54. ac LOGO 1987
55. k h logo 1953
56. sh logo 1913
57. w logo 1906
58. house 1889
59. leaf 1879
60. IT company logo 1874
61. letter 1862
62. ra logo 1811
63. Eagle 1795
64. ro logo 1769
65. Rs logo 1760
66. h c logo 1740
67. CHURCH 1731
68. ic logo 1723
69. RI Logo 1722
70. sun 1721
71. red a 1696
72. computers 1692
73. gn logo 1687
74. a logos 1664
75. water 1661
76. sine 1637
77. logo b 1625
78. f k logos 1613
79. ct logo 1608
80. li logo 1572
81. sign 1555
82. letter logo
83. AP logo 1525
84. h company 1502
85. tree 1487
86. building 1482
87. cross 1473
88. Blue P logos 1471
89. f h logos 1463
90. roof 1451
91. Letter Logo M 1445
92. m m logo 1435
93. red logos 1432
94. logos of s 1429
95. Red p 1429 358
96. RC logo 1427
97. M logo blue 1417
98. Circle 1413
99. logo of s 1407
100. green 1406

What do we learn from the list?

Apart from the never-dying popularity of globe logos, we would have to be blind or stupid to miss the need for letter logos. Single letters are pretty much covered, but most companies don’t have single-letter initials. They want AA or AB or AC etc.

We also learn that we logo designers in general are blind and/or stupid. When I saw this list I checked GoDaddy for “globelogos.com” and it was available. Really? Does nobody in our industry have access to keyword stats? Needless to say, globelogos.com isn’t available anymore.

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Nofollow is Stupid

I find myself “nofollowing” every link I make. Even perfectly “natural” links. It has become a habit and I suspect I’m not the only one.

Google is so touchy about unnatural linking that it seems risky to link without the nofollow attribute firmly in place. As the nofollow epidemic spreads across the Web, normal links will become so rare that Google will have to consider nofollow as dofollow. I’m sure this is not what they intended, but it is frighteningly shortsighted of them to advocate the use of something that will inevitably become useless through over-use.

Nofollow is in the same league as spam filters. It’s old-school problem solving not unlike wrist slapping or patching a buggy piece of software that should never have made it out of beta.

Can we outgrow this mentality at some point, please? True problem solving means aligning your desired outcome with the user’s desired outcome, changing habits so that natural behavior achieves the desired outcome or making the desired outcome profitable.

Or just keep patching that algorithm and hope it holds.

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Work

In the rundown of the elections down here in South Africa I read some comments (complaints really) of South Africans as reported in the press. The number one gripe is unemployment which is very high at 24%. Third highest in the world and eating away at the support for the ruling ANC which has been unable to remedy the situation after 20 years in power.

But it’s not the ANC. There are no jobs because we are not working. It is not the other way around. Bonga, the guy working in my garden on Mondays understands this. He works at my place on Mondays only because he is fully booked every other day of the week. His income is 15 times that of the average South African.

What makes Bonga different? There are thousands of laborers complaining about unemployment. They can’t find work for one day in the week. But Bonga has too much work. He is at the point where he will have to hire help if he is to expand any further.

Employment is not a gift, it is a decision.

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Bitching About Adobe

I own PhotoShop CS4. Re-installing after a computer crash I was informed that the serial number is “invalid”. I tried again. No luck. I assumed it was because I did not deactivate it on my old PC, which I could not do because that PC was resting in pieces.

I contacted Adobe and explained the problem. They simply said that I had an invalid serial number. No further help. No explanation. I protested, but I was getting nowhere.

So I reluctantly clicked the link in the PhotoShop error message to buy a new serial for CS4. After 15 minutes of searching on the Adobe site I could not find a way to buy a serial number for CS4. Around every corner I had CC shoved in my face.

Can the mighty Adobe really be this shortsighted?

I arrived at the only logical conclusion. The Adobe umbilical cord must be cut. For a while I will struggle without PhotoShop. Initially I will have to work an extra 20 minutes every day to get the same work done. I’ll miss PhotoShop and Illustrator, but I’ll be OK. I am convinced that paying for CC now would put me in a far worse situation: Held captive by a company that unashamedly tries to suck every penny from every user.

(Sucking every penny from every user used to be “just good business” in the pre-Internet era. With the level of connectedness we have now, delivering a fantastic experience every time is the new road to profits. People now have a greater ability to talk about bad experiences, like I’m doing here. When bad press piles up it can reach a critical point where the negativity starts to feed off itself and snowballs. Where it becomes popular to hate a company. I fear that Adobe is closer to this point than they seem to realize.)

Update:
If you already legally own CS2, you can download an “end-of-life” version with serial number here:
https://www.adobe.com/cfusion/entitlement/index.cfm?e=cs2_downloads

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Inspiration

“The advice I like to give young artists, or really anybody who’ll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you’re sitting around trying to dream up a great art idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push you in another direction. Inspiration is absolutely unnecessary and somehow deceptive. You feel like you need this great idea before you can get down to work, and I find that’s almost never the case.”
— Chuck Close

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An Internet Success Building Block

I could not give you all of the blocks – some of them only you can find – but one of the building blocks that I think is essential is also deceptively simple: Ignore the money.

It is easy and fun to focus on how much cash this new venture will make. And how it will make it. We spend a lot of time building beautiful pathways to our order forms. Pathways that few people travel down.

Much better to leave money out of your thinking and your planning. Focus on building something that is insanely useful. Only that. Let the number of people it touches be your measure of success. You really, honestly have to flip this switch in your thinking. The money switch in the “off” position. It was for Google for many years before they flipped it to “on”. Same with Facebook and virtually every super brand on the Net.

And when you flip it to “on”, do it without hurting the core usefulness/value.

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CorelDraw or Adobe Illustrator

Illustrator has been king of the hill for a while now. It’s the standard and the one professional graphic designers have to have.

But recently Adobe seems to making a hash of it and, in my opinion, they opened the door for Corel. With their customer database hack and their recent move to subscription-only software, Adobe has dropped the ball. If they had clearly better software that would be another matter, but they don’t. The only advantage they have is that people are used Illustrator. It’s comfortable. They have some customer loyalty that stems from that. Given this, their decision to milk their customers for every dime seems suicidal. Losing customer loyalty is a hell of a lot easier than earning it and it happens much, much faster. Company greed will do it. Perceived company greed is just as bad.

I really hope that Corel sees the opportunity and steps up. I’ve always been a fan of Corel and I use CorelDraw far more than I use Illustrator. It’s just better.

What will it take for Corel to dethrone Adobe?

  • Have the savvy to learn from Adobe’s subscription mess,
  • stop ignoring the Mac community and
  • have massive incentives for schools/colleges to teach CorelDraw alongside or instead of Illustrator.

If Corel doesn’t seize the opportunity, someone else will. Either way, Adobe’s reign is over.

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Password Security for Dummies

If we’ve learned anything from the recent security breach at Adobe, it’s that passwords are not secure. And if you use the same password everywhere you are an easy target.

You suck at remembering passwords?

Who doesn’t!

Use a generic one for unimportant stuff like your Gmail login, but use different, longer, non-dictionary passwords for anything where money is involved, like your bank login or PayPal login. If you don’t, one hack on one little, unimportant site that you do not control can bankrupt you. It is happening to real people like you and me. Change your passwords now.

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Note To Self

Working on low-level tasks is a drain on your energy and enthusiasm. It also impacts your confidence to take on high-level tasks. Admit it: At times when you are working in your business rather than on it, you are miserable and unmotivated. Insist on delegating every single task that someone can be trained to do. Even those crucial tasks that need to be done really well. There are wonderful, talented people out there who would love the opportunity.

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Good Design versus Small Business

In my experience, my small business clients prefer the work of my junior designers over the (more accomplished) work of my senior designers. It’s a swoosh mentality. A name with a swoosh going around it is still popular with many small business owners who could not really give a damn if it’s good design or not. They like it. Their customers think it looks cool. That’s all that matters to them.

As we get better at what we do and push design ever closer to art, we tend to loose touch with these clients. It pisses me off when a client rejects a brilliant logo proposal and asks for more “swooshy” designs. Should we educate them? Perhaps. But perhaps these business owners are more in touch with reality than we are. If a swooshy logo sells their products then prescribing anything else in the interest of “good design” is selfish.

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