Letter Logo Quiz

Brand new… the letter logo quiz.

The aims of the quiz:

  1. Fun.
  2. All of us in the logo design industry have been losing traffic to the logo quiz craze, where online or app users have to ‘guess the logo’. This quiz is to gauge the type and volume of traffic such a quiz can generate. I’ll post back some results at a later date.
  3. Promote the idea of letter-based logo designs.
  4. Gather useful data on letter logo recognition across ages, geographical areas and so forth. Results will be posted as soon as we have had enough participants in the quiz.

 

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Custom Logos at LogoLogo.com

We started logologo.com as an experiment. Free template logos with no catch. Three years and many thousands of downloads later we felt it was time to expand the site by adding a custom logos option for those who prefer having a bespoke logo created by an experienced team. If a custom design floats your boat, the speed, quality and level of service here is second to none.

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Perfection

It does not exist in software design, web design or business in general.

Perfection is something we all strive towards, but if you delay a product, site or business launch until everything is perfect you will never launch it.

I launched LogoGround almost 5 years ago. Most of it works perfectly and it is doing exceedingly well. There are also many things that don’t work perfectly. We have a to-do list with bugs and ideas for improvements. It has 91 entries. We are adding new items to the list faster than we are fixing old ones. This is a good thing. It is the way you work towards perfection.

Set your launch deadline and stick to it.

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Client Relations

I’ve been with my current accountant for three years now. We get along.

I owe her money. She owes me some too for a previous error. I owe her more than she owes me, so I suggest that she subtracts what she owes me from what I owe her so that I can pay her the difference.

No reply.

Today I needed tax advice and I sent her an email. She replied that she won’t answer my question until I pay what I owe her.

What?

Perhaps accountants aren’t naturals at client relations, but I’m an artist ffs. If I can do client relations anyone can.

Here’s how it works:

Some clients deserve your hostility. Some don’t. Learn the difference. If you don’t you will end up with nothing but clients who deserve your hostility.

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By The Book

We had a logo design client recently who studied our terms of service agreement and insisted, from the get-go, that we do everything exactly as stipulated there. She came in with the assumption that we would try to sell her short and wanted to send a message: Not this lady!

She got a great logo in the end, but so do our nicer clients. As a rule we over-deliver at Biz-Logo.com. She could have gotten more than she paid for, but she was so focused on getting exactly what she paid for that she wasn’t open to discussing options.

That’s one way to respond to a dishonest world. I feel for her.

Companies are only groups of people. People like you and me. Most of us try to do the right thing and to treat others fairly. Sometimes we will bend our company rules in your favor. You might get more out of life and you might enjoy the ride more if you give companies (people) the benefit of the doubt.

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99designs Logo Store Shut Down

A week ago 99designs.com announced that their ready-made logos store is shutting down. The company cited poor sales as the reason.

In my opinion, the poor sales could have been an easy fix. In ready-made logo sales, buyer confidence is paramount. The buyer must have the assurance that the logo is an original, once-off design. By contrast, the 99designs logo store was primarily about reselling the same logo to as many companies as possible. No doubt a percentage of buyers did not realize that they were buying a non-exclusive logo.

Really, how many companies would be comfortable with logo sharing?

Another crucial ingredient in successful logo sales is quality – which you cannot expect when designers are paid $30 to $50 per sale. Compared to LogoGround where designers receive just over $200 per sale (on average), 99designs had little chance of attracting brilliant designers.

By scrapping the “non-exclusive” logo idea and by treating designers fairly, 99designs could have turned their store into a goldmine for themselves and for their designers.

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Marketing

What if you opened a packet of [insert product] and found it filled right to the brim? No air, just product.

What if you phoned customer service and immediately got through?

What if the promises on the web site were routinely exceeded?

I would look again at the logo. Got to remember to buy this brand from now on.

That’s marketing.

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The Silence of History

So many voices. All the cries, conversations and laughter that we can’t hear. Imagine the endless chatter if the voices from those who have gone before could crawl into our ears. Imagine if we could discover a natural sound recording mechanism and start playing back recordings of every moment of human history. Not just the great speeches, but every trivial word, every embarrassed giggle, every exclamation. How we would laugh at our small, silly and arrogant selves!

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The Future of Pre-Designed Logos

When I started LogoGround as an open logo selling platform, I estimated that we would be approving around half of the logos submitted by designers. In the four years since then, we have approved less than 10% of logos submitted by designers. The vast majority of designers have no logos approved. Not one. Of the designers who have at least one logo approved, 1% have more than 100 logos approved – which is where we estimate a designer can just barely survive on logo sales alone – depending of course on their geographic location. So it’s a ratio of roughly one success story for every one thousand people who try their hand at selling logos, or 0.1%.

Good designers are rare and valuable.

Increases in the quality of design software and in computer literacy have converged to tear the world of logo design wide open. Anyone with a computer and a hint of artistic ability can (attempt to) piece a logo together.

The impact on the industry is two-fold:

One: An increase in the number of bad designs masquerading as logos. Logo design is in the same boat as publishing. Not so long ago only gifted writers had a hope of getting anything published. Now you need only an Internet connection. Writing ability not required. Logo design used to require massive technical proficiency coupled with a work-generating network. Now we find ourselves competing with school kids who run “logo design web sites”.

Two: The easier logo design becomes – or seems to become – the lower the incentive to pay for it.

An increasing number of providers competing for a shrinking market.

Or so it seems.

The truth is that the number of professional logo designers have not increased dramatically, despite the massive increase in the number of people who attempt to gain entry into logo design. The number of professional logo designers will continue to grow naturally. The percentage of professional logo designers relative to all logo designers will drop as a result of an influx of aspiring designers. Clients will have an increasingly difficult task finding professionals, with “filtering” sites like LogoGround becoming increasingly important and necessary to connect serious designers with serious logo shoppers.

Stop worrying about competing with millions of logo designers. Focus on quality. The top 0.1% of pre-designed logo sellers are making good money.

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