Logo Production

It is relatively easy to talk about logos, to look at logos, to evaluate logos and to criticize. Creating logos is harder. It takes more time, skill, blood and sweat than any other logo-related activity. That’s why there is money in logo design once you decide to put your back into it.

Re-reading this after posting, I realized that I’m not making my point clear. A designer asked me for a job the other day. I’m not hiring, so I directed her to places online where designers can sell logos and I advised her to upload 10 good logos a day for the next 6 months. Every day. That will take her to about 1,800 logos for sale. By then she will be making more money from logo sales than the best salary I could offer her. The only question is: Can you create and upload 10 good logos a day, every day, for 6 months?

Stop looking for work, logo designer. There is plenty for those willing to really work.

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