If you are what you eat, then a company is what it hires.
Take more time when hiring. Pay higher wages. This is about treating people right, but it is also about making more money. Hiring people who can’t do the job costs the company more in the long run. This is especially true for sales and customer service staff. These people represent your company to your customers. Pay them well and watch your profits grow.
Sure, this is obvious. Which makes me wonder why so many companies get it wrong.
We’ve been blessed with good front-line people over the years, which is why we are still here 16-or-so years later. (That’s an eternity in Web terms.)