Good Design versus Small Business

In my experience, my small business clients prefer the work of my junior designers over the (more accomplished) work of my senior designers. It’s a swoosh mentality. A name with a swoosh going around it is still popular with many small business owners who could not really give a damn if it’s good design or not. They like it. Their customers think it looks cool. That’s all that matters to them.

As we get better at what we do and push design ever closer to art, we tend to loose touch with these clients. It pisses me off when a client rejects a brilliant logo proposal and asks for more “swooshy” designs. Should we educate them? Perhaps. But perhaps these business owners are more in touch with reality than we are. If a swooshy logo sells their products then prescribing anything else in the interest of “good design” is selfish.

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