Free Logos (2)

Time for an update on our free logos experiment at LogoLogo.com.

As we expected, traffic to the site increased quickly. Everybody loves free. Google does not seem to love the site though and traffic has levelled off at around 600 visits per day. Adding more logos more often would be one way to increase traffic flow, but I’m eager to break the correlation between the number of logos and the number of visits.

Also as expected, the site has made very little money so far. The target audience for this site is not the average logo shopper. Our typical visitor is looking for free so the conversion to non-free logos has been low.

A few new experiments rolled out on the site this week. I’ll update you on that as the data comes in.

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