Dear Client (Part II)

Dear client,

Your personal taste is irrelevant. Your logo is not for you. It’s for your customers.

Go ahead and chew on that for a minute.

If you force your logo designer to make a logo exactly like you would have made it, then you might want to buy Adobe Illustrator instead and do the logo yourself. You hire a logo designer not only for their proficiency in Illustrator but also for their years of hands-on experience. They understand logos. They know how to use a simple graphic to grab people’s attention. Let them loose on your next logo and accept their recommendation. Try it. You will thank me 5 years from now when your new logo becomes a household brand.

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