Count on Change

I was on the Google forum again. Many webmasters there complain about lost search engine rankings. Sometimes I’m one of them. But we need to remember that we are talking about Internet business here, with the emphasis on “Internet”. It changes. New competitors and new spam techniques pop up like daisies and search engine algorithms need to keep pace.

So do we.

Option 1:
Try to keep up with SEO “wisdom”. Good luck with that.

Option 2:
Focus on long-term. Build something of value that puts you head and shoulders above whoever is #2.

The key here is “head and shoulders”. If you are not the clear leader in your field, narrow your field. On the Internet you can do that. Pick a discipline within your field and specialize. Be the obvious #1 in that niche. Pick with your heart and the money will follow.

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