When I started LogoGround as an open logo selling platform, I estimated that we would be approving around half of the logos submitted by designers. In the four years since then, we have approved less than 10% of logos submitted by designers. The vast majority of designers have no logos approved. Not one. Of the designers who have at least one logo approved, 1% have more than 100 logos approved – which is where we estimate a designer can just barely survive on logo sales alone – depending of course on their geographic location. So it’s a ratio of roughly one success story for every one thousand people who try their hand at selling logos, or 0.1%.
Good designers are rare and valuable.
Increases in the quality of design software and in computer literacy have converged to tear the world of logo design wide open. Anyone with a computer and a hint of artistic ability can (attempt to) piece a logo together.
The impact on the industry is two-fold:
One: An increase in the number of bad designs masquerading as logos. Logo design is in the same boat as publishing. Not so long ago only gifted writers had a hope of getting anything published. Now you need only an Internet connection. Writing ability not required. Logo design used to require massive technical proficiency coupled with a work-generating network. Now we find ourselves competing with school kids who run “logo design web sites”.
Two: The easier logo design becomes – or seems to become – the lower the incentive to pay for it.
An increasing number of providers competing for a shrinking market.
Or so it seems.
The truth is that the number of professional logo designers have not increased dramatically, despite the massive increase in the number of people who attempt to gain entry into logo design. The number of professional logo designers will continue to grow naturally. The percentage of professional logo designers relative to all logo designers will drop as a result of an influx of aspiring designers. Clients will have an increasingly difficult task finding professionals, with “filtering” sites like LogoGround becoming increasingly important and necessary to connect serious designers with serious logo shoppers.
Stop worrying about competing with millions of logo designers. Focus on quality. The top 0.1% of pre-designed logo sellers are making good money.