Posted by Andre le Roux on 2013-05-22
Why? I don’t get it.
For every four hundred or so honest designers signing up at LogoGround, we get one crook posing as a designer. This is the nut job who blatantly copies a logo and uploads it as an original work. My question: What is the point? If you know what to look for, spotting a copied logo is easy. If you know what to search for, finding the original is easy too.
If you are going to go through all the trouble of copying a logo, why not rather invest that time in making a brand new one? Note the use of the word “invest”. That’s what you’re doing. You are investing in your future. If you make an awesome, original logo and post it on LogoGround, it WILL sell. Perhaps not right away. Perhaps not within the first year. But it will sell.
Invest a little time every day and watch LogoGround turn it into money for you. Or copy logos. Your choice.
Posted by Andre le Roux on 2013-04-30
I continue to be amazed at the crap people send me each time I advertise a job for a logo designer.
“You can view some of my work on my website – [URL removed]”
There were no logo design examples. Only web design work.
To apply for the graphic design position, please reply to this email with your CV and a short portfolio of logo work (2MB max.)
Andre le Roux”
Unfortunately I do not use CV’s as I have my portfolio online.
Please feel free to some of my design work on my Facebook page…”
Really, it’s not hard.
1. Google “CV”
2. Type one
PS: I’m not actually asking for your CV. The position has been filled. This is purely an example of how to not go about applying for a job. If you’re a logo designer looking for work, go to LogoGround.com.
Posted by Andre le Roux on 2013-04-18
We did it. We should’ve done it sooner.
After months (years) of planning for and talking about moving to a new city, we are here.
No amount of planning is really enough. At some point you have to accept that, grit your teeth, commit and go. It was a big stab in the dark for us, moving to a city we’ve never actually been to before. We now have our new office and Internet connection set up and are back to full speed.
It’s one of the perks of doing business over the Net. We moved from a huge city to a small town on the coast. Everything happens a little slower down here. People are friendlier, the weather is better, the air is clean and there is little traffic or crime. We really should’ve done this sooner.
Posted by Andre le Roux on 2013-03-25
Two things happen when you care.
1. You enjoy work.
2. Your clients love you.
In a world filled to the brim with mediocre designers offering mediocre client service, try really caring about your clients and their particular needs. Consistently over-deliver. It will make you happier and richer.
(It’s not something you can fake.)
Posted by Andre le Roux on 2013-02-18
I started a new Internet business, unrelated to design. It has reminded me just how hard it is. For months I waited for the first sale to happen. I was invisible and close to giving up. Eventually it did happen, but from there to having a good income stream is a long road. I am now at about 15 sales per month (±$400), growing each month.
1. The profitable Internet business I’ve built up over the past decade should be cherished. It seems obvious, but if you do the same thing for 10 years the grass on the other side looks like green cotton candy.
2. Build, bookmark, forget, repeat. That’s my new motto for Internet business. While you are building a new site it always seems like a world-changer. Get it built and “shipped”, then let it simmer for a few months while you work on another project. When you return with fresh eyes it’s easy to see flaws in the thinking and improve/scrap the idea.
3. Don’t give up. Pigheadedness is the one common denominator for successful Internet entrepreneurs.
Posted by Andre le Roux on 2013-02-15
A money-back guarantee works both ways.
It’s more than an agreement. It’s a promise that we will part friends – either we make you a kick-ass logo or it’s free.
When either party uses it to screw the other, it becomes pointless.
My issue is with clients who view money-back guarantees as a ticket to hire several logo designers for the same project, then select a winner and demand refunds from the rest. These folks are a very small minority of course, but they appear on my radar occasionally. It gets my blood boiling each time. If you want free logos, go to logologo.com. If you prefer hiring a logo designer, paying him/her for their time is the right thing to do!
As a designer, I think the best strategy is to issue the refund and politely thank them for trying your service. Then vent on your blog and move on.
Posted by Andre le Roux on 2012-11-11
I see a domain bubble. Domain name sales and prices are climbing at an unrealistic rate, in my novice opinion. The prices being asked and paid are out of sync with the real-world value. As with the dotcom bubble, easy-money-hype is the primary driving force that propels domain prices ever higher. It’s going to burst.
After all, Icann’s Rod Beckstrom says “It is our fundamental obligation to increase innovation and consumer choice.”
Domains won’t dry up, but the hype will.
Posted by Andre le Roux on 2012-09-25
Just launched: ChairBay.com
This site joins our company’s existing ElectronicLight.com affiliate experiment. ElectronicLight was doing quite well a few years ago, but we got screwed by our supplier and did not bother rebuilding the site. Recently relaunched, ElectronicLight.com is back with a vengeance. ChairBay.com offers essentially the same thing, only for – you guessed it – chairs.
The idea behind it is to create an affiliate site that does not pretend to be anything else. Just links to products. The value to the user is that those links are categorized and point directly to the relevant categories on the sites of many different suppliers. Chair shortcuts/bookmarks, if you will. This approach worked really well 5 years ago, but since then search engines got tough on sites that are full of affiliate links.
I’ll keep you posted on how these sites do.
Posted by Andre le Roux on 2012-09-12
At Biz-Logo we send out an (almost) automated email to every client two weeks after finalization of their project. Just a note to say thanks and to make sure that they were able to use the designs we sent.
That’s the easy kind of after-sales service. The technology-driven, automated kind.
Most clients respond “No problems here, love it!”, but about one in twenty struggle to implement the designs – for example, the logo we created does not fit the available logo area on the web site template they bought.
You could see this as an opportunity to up-sell, or you could see it as an opportunity to delight the client with “above and beyond” after-sales service.
It surprises me that some companies choose neither. They choose the “not my problem” option.
Right. Not your problem. It’s a problem that a client has – someone who has bought from you before and now needs your help again. It’s called an opportunity.
Posted by Andre le Roux on 2012-09-07
I was going to call it “intellectually challenged” clients, but apparently that’s a real condition.
I’m referring to simply stupid. The ignorant, impatient, self-absorbed kind of stupid, often encountered in clever people.
Selling to this breed is difficult on a good day. All of the information is there for them, the options are laid out clearly and logically. And still they find a way to muck it up. Convinced of their superiority, they write an ALL-CAPS email to support to explain how stupid our site/system is.
These clients are a very small minority of course – and a good benchmark. Design and build with them in mind. Assume that the people using your site/system are stupid and hellbent on blaming you for it.
There is a limit here though. Some clients simply aren’t worth the trouble they cause. It’s good to decide beforehand what level of abuse you will tolerate. If a client consistently strays over the line, taking up valuable time and making you wish you hadn’t quit smoking, fire him.