Bullshit is a tool you can use in business.
For some people it is an obvious, necessary, unmissable tool and integral to doing business.
For others it is best avoided, unless really necessary to get out of a tight spot or to land a big contract.
And for some it is “no BS” on principle.
I am a skilled bullshitter, but I decided about a decade ago to migrate to the “no BS” group. Since then I have made more money than most people make in a lifetime.