Affiliate Site Experiments

Just launched:

This site joins our company’s existing affiliate experiment. ElectronicLight was doing quite well a few years ago, but we got screwed by our supplier and did not bother rebuilding the site. Recently relaunched, is back with a vengeance. offers essentially the same thing, only for – you guessed it – chairs.

The idea behind it is to create an affiliate site that does not pretend to be anything else. Just links to products. The value to the user is that those links are categorized and point directly to the relevant categories on the sites of many different suppliers. Chair shortcuts/bookmarks, if you will. This approach worked really well 5 years ago, but since then search engines got tough on sites that are full of affiliate links.

I’ll keep you posted on how these sites do.

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