A friend’s employer awards a score of 3.5 out of 5 on his performance appraisal if he does everything he is supposed to do. That’s if he is never late, gets through all his work every day and always delivers on time. Only 3.5! The remaining 1.5 can be earned by doing more. Coming in to sort out a crises on your off weekend, working late to over-deliver, finding a way to improve the service – that sort of thing. Anything he’s not getting paid for.
I was glad to hear it. I though it might be only me expecting more from my team.
If you only do what you are supposed to do, you are not doing enough. Look for opportunities to make the company you work for better/stronger/more profitable. It’s called loyalty. As a graphic designer this might be as simple as aiming for “brilliant” with every design – not being satisfied with “good enough”.