Responsive Design – Is it Really Necessary?

People talk a lot about responsive design, how we need to cater for Web users on mobile devices. I personally find it a tremendous irritation. If you want to browse my awesome web sites, get a real computer.

A year or two ago that attitude was still OK. Mobile traffic was small. It is not anymore.

If you are a stubborn designer who still ignores mobile, have a look at this site:

Type your domain in the box and have a look at your traffic. More than half of the people accessing your site are on mobile devices (2016). Also look at the traffic for Google, Facebook and other popular sites. Mobile traffic now beats good old desktop traffic.

More than half of the people accessing your site literally can’t use it. No wonder your sales are down.

How does this impact SEO? Google has stated that sites that are not mobile-friendly will not rank well on mobile searches. If you’re ignoring mobile and you think it’s OK to lose that mobile traffic, consider that it would make sense for Google to use responsive design as a quality signal – also for desktop searches. It is a matter of time before non-mobile-friendly sites take a hit on regular desktop searches too, if it isn’t happening already.

It’s time to embrace responsive design.

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Reassuring Work

Doing some familiar, repetitive task can be a really comfortable, reassuring place to be. Checking emails, checking Twitter, adding products to your web site. It’s like working in a factory.

You’re busy. You’re Working.

These tasks come with a shine of usefulness, but rarely make a meaningful contribution to the direction or growth of your business. If your business is growing, these tasks will not make it grow any faster – nor any slower. If you business is declining, these tasks won’t save it. You can’t keep doing the same thing and expect different results. If what you are doing now isn’t getting you to where you want to be it may be time for brave work.

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We expect your business (or you as a freelancer) to provide a professional, preferably perfect product or service.

But we know that’s not always what we’ll get. You are human. We know that. We know you will make mistakes and forget things that you really should remember. Sometimes you won’t have the answers to our questions.

That’s OK.

It’s how you deal with us that matters. Own your mistakes. Apologize where appropriate. Then fix it. Your clients will see a sincere human being on the other end and they will love you for it.

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Letter Logo Quiz

Brand new… the letter logo quiz.

The aims of the quiz:

  1. Fun.
  2. All of us in the logo design industry have been losing traffic to the logo quiz craze, where online or app users have to ‘guess the logo’. This quiz is to gauge the type and volume of traffic such a quiz can generate. I’ll post back some results at a later date.
  3. Promote the idea of letter-based logo designs.
  4. Gather useful data on letter logo recognition across ages, geographical areas and so forth. Results will be posted as soon as we have had enough participants in the quiz.


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Custom Logos at

We started as an experiment. Free template logos with no catch. Three years and many thousands of downloads later we felt it was time to expand the site by adding a custom logos option for those who prefer having a bespoke logo created by an experienced team. If a custom design floats your boat, the speed, quality and level of service here is second to none.

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It does not exist in software design, web design or business in general.

Perfection is something we all strive towards, but if you delay a product, site or business launch until everything is perfect you will never launch it.

I launched LogoGround almost 5 years ago. Most of it works perfectly and it is doing exceedingly well. There are also many things that don’t work perfectly. We have a to-do list with bugs and ideas for improvements. It has 91 entries. We are adding new items to the list faster than we are fixing old ones. This is a good thing. It is the way you work towards perfection.

Set your launch deadline and stick to it.

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Client Relations

I’ve been with my current accountant for three years now. We get along.

I owe her money. She owes me some too for a previous error. I owe her more than she owes me, so I suggest that she subtracts what she owes me from what I owe her so that I can pay her the difference.

No reply.

Today I needed tax advice and I sent her an email. She replied that she won’t answer my question until I pay what I owe her.


Perhaps accountants aren’t naturals at client relations, but I’m an artist ffs. If I can do client relations anyone can.

Here’s how it works:

Some clients deserve your hostility. Some don’t. Learn the difference. If you don’t you will end up with nothing but clients who deserve your hostility.

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By The Book

We had a logo design client recently who studied our terms of service agreement and insisted, from the get-go, that we do everything exactly as stipulated there. She came in with the assumption that we would try to sell her short and wanted to send a message: Not this lady!

She got a great logo in the end, but so do our nicer clients. As a rule we over-deliver at She could have gotten more than she paid for, but she was so focused on getting exactly what she paid for that she wasn’t open to discussing options.

That’s one way to respond to a dishonest world. I feel for her.

Companies are only groups of people. People like you and me. Most of us try to do the right thing and to treat others fairly. Sometimes we will bend our company rules in your favor. You might get more out of life and you might enjoy the ride more if you give companies (people) the benefit of the doubt.

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99designs Logo Store Shut Down

A week ago announced that their ready-made logos store is shutting down. The company cited poor sales as the reason.

In my opinion, the poor sales could have been an easy fix. In ready-made logo sales, buyer confidence is paramount. The buyer must have the assurance that the logo is an original, once-off design. By contrast, the 99designs logo store was primarily about reselling the same logo to as many companies as possible. No doubt a percentage of buyers did not realize that they were buying a non-exclusive logo.

Really, how many companies would be comfortable with logo sharing?

Another crucial ingredient in successful logo sales is quality – which you cannot expect when designers are paid $30 to $50 per sale. Compared to LogoGround where designers receive just over $200 per sale (on average), 99designs had little chance of attracting brilliant designers.

By scrapping the “non-exclusive” logo idea and by treating designers fairly, 99designs could have turned their store into a goldmine for themselves and for their designers.

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